Buying Marketing Services: how to ensure both marketing and procurement win
The Supply Management and The Marketer webinar sponsored by ProProcure
28th February 2012, at 1:00pm (GMT)

The Presenters

	Gill East Senior Director for Global Marketing, Agency & Procurement at Drinks company BEAM Inc. Gill joined BEAM Inc. in 2006 and is the Senior Director for Global Marketing Agency & Procurement with responsibility for global marketing spend. She leads Marketing Procurement teams in core Beam markets including the US, UK, Spain and Germany. Gill, over the last 20 years, has worked for some of the biggest multi-national brands in the drinks industry including Allied Domecq where she was Global Marketing Procurement Director and Pernod Ricard where she was Global Marketing Procurement Director as well as Head of Marketing Services working across the Brand Owners as well as within Chivas. Gill qualified as MCIPS in 1997 and since then has delivered $ms savings across the category ensuring marketing budgets are maximised to drive growth. Gill has 3 children and resides in the UK but spends much of her time at the Beam Headquarters in Chicago, Illinois and travelling throughout EMEA.
	Peter Kirk Head of TV Licensing Sales and Marketing, BBC TV Licensing communicates with every home in the UK, and collects over £3.6billion each year. The BBC manages this large scale communication operation using an innovative and extremely successful outsourced marketing department model. Under Peter's leadership, the TV Licensing brand has undergone a very successful transformation, and he will talk about the role the procurement process has had in this success. Peter has been helping the nation stay correctly licensed for seven years and previously worked in marketing roles in the telecommunications industry.
	Barry Mellor Head of Marketing Procurement, Telefonica UK Ltd (O2) Barry has 19 years of experience specialising in marketing procurement at companies including Microsoft, British Airways, Diageo and Orange. He has been Head of Marketing Procurement at Telefonica UK Ltd (O2) for the past two years. Prior to that he was Category Manager for Marketing & Sales at the company and before that, Marketing Purchasing Manager at O2 UK.